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This week we’re going to talk about brand archetypes and how to use them in your life + work to bring your stories to life so you magnetise those you resonate with your offerings and your magic. 

We’ll be looking at them in the context of astrology - connecting the signs with the different archetypes. 

I use these in my brand strategy work so you can better understand yourself and those you interact with to create a clearer and stronger brand voice. Clients often use a brand archetype to create a superhero for themselves, much like an alter ego that they use on their pathway to embodying their future self 

This episode sets the foundation for a series where we’ll explore each of them in depth so you can identify them in yourself, your partner, clients and all your relationships. People become more fun when you can see them in this way it allows you to have more insight, compassion and of course be more mischievous too. Work as purposeful and profitable play and all that and 

You’re sure to have heard how important storytelling is for brand-building and marketing. And I’m here to compound that story but to give you a foundational framework to build those stories that are only yours to tell. 

Brand archetypes brings a sense of play when beginning to build the foundation of a grounded brand strategy. Like all great tools they contain and liberate, direct and focus. 

So today I’m going to set the scene with a brief history of archetypes and give you an overview of brand archetypes and 3 ways they work in brand story telling

Firstly, our brains are wired for story so we naturally personalise things that aren’t even human. By aligning your brand with a universally recognized character, symbol, or theme gives your audience and customers a way to relate to your brand on a deeper, more essentially human level. 

Secondly, businesses and brands today are in conversation with their clients. While you are broadcasting through your channels, your clients have direct access to respond to you with their feedback. It’s no longer a monologue, it’s a dialogue - a co-creative relationship

Third, Clients who love you and what you help them do are also archetypes. By using astropowered brand archetypes, you can speak directly to your clients so they immediately identify that you are for them. They self-select that you can help them solve their problems in your area of expertise. They see and feel a vibrational match in that I want what she’s having way.

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Brand Strategy Workshop - Essence, Experience, Expression
• 1:1 astrobrand mapping sessions as a pathway to 1:1 mentoring
• Download my free branding checklist and my moon calendars