Discipline of Freedom
Discipline of Freedom creates a spiral of success to get the results that matter to you. Creative leaders embody courage, confidence and clarity of vision. Yet many try to differentiate through competition. It's exhausting. Integration is where true distinction and differentiation naturally emerges through awareness, humour, self-compassion and understanding.
Leading your life from your vision invites the experiences, relationships, resources and that most align with who you are on your path to your self-realisation and liberation.
Discipline of Freedom
#10 The 4 Brand Personalities of AstroPowered Brand Archetypes
In the brand archetypes wheel that are ubiquitous on the web these four categories are facilitator, mentor, connector and leader and this works well when working in corporate. I’ve found for creatives and entrepreneurs in the online world whom I work identify themselves quite differently - they are all doers and self starters in their own way, passionate and committed to making their dream real and getting results for themselves and their clients. Now please note this doesn’t mean working with just one type of client but they fall under these four clear personalities.
- Dream weavers
- Trailblazers
- Guides
- Makers
Your brand is the essence of who you are and how you communicate with the world. It
- shapes your reputation,
- attracts your audience, and
- differentiates you and
- your offerings from others in your space.
By understanding your personality traits and leveraging them in your brand, you can create a truly distinctive and authentic signature brand that truly stands out and rings true at every touchpoint
Most try to differentiate through competition - compare and contrast is exhausting and never ending. True differentiation emerges through integration which is how I have always worked with my clients.
If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.
- Brand Strategy Workshop - Essence, Experience, Expression
- 1:1 astrobrand mapping sessions as a pathway to 1:1 mentoring
- Download my free branding checklist and my moon calendars
