Hi and welcome. The discipline of freedom podcast. Helping entrepreneurs to master their minds as they build their spiral of success. With your host Eilish, Boucher, Gaye. Creative director, efficient air and to brand pioneer. Today, we're going to explore and discover Sagittarius. The Intrepid Explorer of the Zodiac. We're led in there by of course, Louis Armstrong with what a wonderful world. Sagittarius shoots for the stars. And let's the following times, figure out how to gather. It's an expensive optimistic. Why not energy that's magnetic and joyful. Ruled by the great Benefic, Jupiter who incidentally goes retrograde today in tourists. Now it's important to notice. And I'll say this often, you're not only your sun sign or just one archetype. We're all multi-dimensional beings. And each year we walk through all the 12 signs. So, depending on which house you're Sagittarius. And will depend on what area of your life is most impacted. And how. Your Sagittarius behaves. So for the purposes of this podcast, we're focusing on. How Sagittarius manifests in business and branding, but please remember that branding is delivering on promise. Which is as important in life as a more. So it's your credibility and authority and what others can rely on you to deliver. This is why people hire you. Befriend you partner, you collaborate with you. Co-create with you. And do you become who you are to compounding? Your daily practices, habits and rituals in thought. And action. This is why we need discipline. Who, and what you do every day is whom you become today is always building tomorrow. Today is for tomorrow. So knowing the Astro pirate brand archetypes helps you embody. Your natural talents, skills and strengths of your natal chart. Making it simpler and easier to create a brand and life. You are inspired and proud to go into. Once more, I think of your natal chart as your face, what you got and your future. As the story you get to write. That you get to be the author of, as you build your authority with those beautiful gifts and challenges. So let the journey begin and let's talk about Sagittarius. In episode 10, we discussed the four. Overarching categories of the Astro powered brand archetypes. So Sagittarius falls under our guides who have a message to spread. So listen to that episode to get the full story. And so greasing my fellow cosmic wanders, it's time to embark on. Thrilling voyage. Today we're setting our sites. On the expansive Sagittarius archetype. So grab your map of the stars and a sense of wonder, because we're diving headfirst. Into the rooms of exploration discovery. And meaning-making. Uh, Sagittarius. The cosmic Voyager of the Zodiac. This far sign holds the key to the exhilarating journey of exploration. Where the pursuit of knowledge and adventure knows no bounds. But be aware. Dear listeners for Sagittarius path it's not without its challenges. It's a journey from the Intrepid Explorer to the wise guide where each step is illuminated by the light of understanding and meaning. So first up Sagittarius is. Mutual fire. Its polarity is masculine. It's ruler is Jupiter, which is the great benefit. Is that. The largest it's an expansive energy. So Sagittarius symbol is that the Archer it's shooting for the stars, it's a center. It's often described as lovable, fun, and loyal, but what it really is is it's the explore. It wants to shoot for those stars that, that Archer is aiming for. Sagittarius rules, the thighs, the hips. The liver, the pituitary gland and the pituitary gland is the gland that controls your personality. So, you know, this is super, super important and the sciatic nerve, which is the longest nerve in the body. Be really, really aware of these. Work with your Sagittarian work with Attarian energy. The ingredients for its scent would be something like Clary, Sage, and cinnamon, vetted for a fennel. Geranium and lavender. A beautiful, beautiful scent. So Clary Sage is really amazing in terms of shifting perceptions, allowing you to have the courage. To see beyond, so let's talk about the. The journey from the Intrepid Explorer to the wise guide where each step is illuminated by the light of understanding and meaning. So skillfully express, Sagittarius embodies curiosity, optimism. And the ability to move beyond your own, limitations. The ability to inspire others and the wisdom they create an atmosphere of enthusiasm and expansion where the universe is their classroom. However, when they're unskillful Sagittarians become reckless dogmatic. And remember there is no dog going up with your own dogma. And overly self-righteous, you know, that, usual Rumi quote, which is. There's a field beyond right and wrong on meet you there. So they can leave chaos and they're awake when they're in that space of being unskillful. So as they secretaries and box on their archetypal journey, they navigate the path from explore to guide. By embodying those principles, which we judge within the first two to three episodes, the yamas and niyamas. So they embrace the Yama of Satya, which is truthfulness. Seeking to align their actions with their beliefs. Seeking to align. Their minds, hearts and souls. So they're all going in the one direction. So in their quest for wisdom, they cultivate the Niagara. Mama of Safaria. Yeah, which is self study to deepen. Their understanding of the world and themselves. When we know ourselves, we can be much more discerning. And clearer in our focus and direction. So now let's dive into the experiences that a Sagittarian led brand naturally offers. A Sagittarius, Brent excels and creating experiences. That ignite curiosity, expand horizons. Inspire learning. And create meaningful journeys. So from adventure, travel and educational programs. To philosophical workshops and motivational tools, Sagittarians at the cosmic guides to enlightenment. So let's meet the archetype of characters. First up, we have the explore. So this brand thrives and pushing boundaries, whether in travel education, our personal development. They lead expeditions and adventures that open new worlds to their clients. National geographic is a obvious example of the Explorer archetype. Second, we have the philosopher. And so this brand devs into the deeper questions of life. Offering. Wisdom and perspective to those who seek meaning they shine and industries like philosophy or spiritual coaching, guiding clients on profound journeys of self discovery. Oprah would be a philosopher. She also facilitates lots of philosophers. Also Krista Tippett on being. Would fall into this category. Um, David, twice the post and writer. Are they embodiment of the philosopher archetype? Next we have the professor. And this brand is a beacon of knowledge offering education experiences that empower clients with practical wisdom. They Excel in industries like e-learning or personal development, enlightening minds around the globe. Mind valley as a good example. The Khan academy represents this archetype. And last but not least we have the adventurer and this. Brand lives for the thrill, taking clients on daring escapades and inspiring them to seize life's opportunities. The shine and industries like extreme sports or motivational speaking, encouraging others to embrace adventure. And I often say, what is life? If not a great adventure? So bear Grylls who's that Intrepid explore and bodies isn't venture archetype as does north face. And Patagonia would be another example of this. As we know all branding is emotional and that's what we're working on here is always like, how do we. How do we feel all of the emotions? How do we work with all our senses? All of those sensations. And navigate our ways skillfully. So first Sagittarius with the colors, the sounds, the smells and the tastes associations with us. It evokes feelings of excitement, enthusiasm, and boundless optimism. Remember Jupiter is its ruler. Creating an atmosphere of adventure and possibility moving beyond your self imposed limitations. Where every horizon holds. Promise. So in terms of colors, Vibrant and expansive shades like cobalt blue and fiery red, reflecting their adventurous and optimistic nature. For sounds. The roar of a waterfall the infectious laughter. I have a spirit of gathering these all capture, this like really expensive Sagittarian zest for life. It's always a new horizon for Sagittarians. The smell of fresh mountain air or the taste of exotic and spicy cuisine. Um, makes me think of Rick Stein, the chef evokes feelings of expiration and enthusiasm. Which resonates deeply with Sagittarians quest for knowledge. Really curious sign. So recognizing Sagittarius archetypes in your personal and professional relationships. It's really useful and it's super invigorating. It's like, where do you want them to take you? They are the ones that are seeking the next adventure. The philosopher is pondering life's mysteries and the educators sharing wisdom. And meaning. They may appear restless yet. Their optimism is contagious. In the business world, the Sagittarian archetype are perceived as inspirational, knowledgeable and adventurous individuals. Remember, we need these people. Because we are always cultivating a relationship with the unknown. And we need to be inspired to step onto that journey onto that path. So they attract clients seeking meaning enlightenment and adventure. Ideal clients for a Sagittarius brand are Geminis. Remember Geminis. Our super curious. But they're super curious in that sort of questioning, oh, is it this, or is it that way? And so they are seeking guidance to navigate their own Nature. And explore the world with. More refinement, more purpose. And more meaning. So the tarot card associated with Sagittarius is of course the temperance card. That makes sense. Doesn't it. Because it embodies the essence of representing balance and light mint. And the blending of opposites. Because if we don't constrain the possibilities. Then we can get lost in the sea of everything. So, what we want to do is come back and be really clear. Okay. Are we this? Or are we that, are we going to go in this direction? Are we going to go in that direction? So it's commitment without attachment. In mythology, the myth of the center embodies the essence of Sagittarius is journey. Centers are known for the Symbolizing the integration of the human. And the animal aspects within a soul. So we're grounded, but also reaching for the skies. When you want to immerse yourself in the Sagittarian essence, surround yourself. In environments that inspired venture and learning like a bustling library. R a vibrant cultural festival. I go to a forest and see where it takes you. Music that comes to mind is like, um, don't stop believing our, what we opened with was what a wonderful world by Louis Armstrong and these capture the adventurous and optimistic spirit of Sagittarius. So my adventurous sows that wraps up our cosmic expedition. Into the boundless Sagittarius archetype. Embrace your curiosity, seek wisdom. And remember that every journey is an opportunity for discovery and meaning making. So until next time, may your adventurous be thrilling your knowledge poop. Profound. And your optimism, the boundless. Um, so thank you for tuning into the discipline of freedom. If you enjoyed this episode. Please subscribe. Please, please leave a review.'cause that's how. These conversations gained momentum. And we find our unique way of being creation. Connect with me on social media. Continue the imagination and action conversation. And until we meet again. May your journey through life. The grand. Venture as you embrace your inner Sagittarius. You can find out more on my website, Irish, squishy. Dot com and on Instagram. Eilish. Thank you for listening. Wishing you a wonderful day. Thank you for the beautiful music. Title skin. You can find AODA. On Spotify and on iTunes. And of course thank you to Louis Armstrong for his wonderful world.