Um, And welcome to the discipline of freedom podcast. Helping creatives and entrepreneurs. To master their minds as they build their business and brand. Integrating the magical impractical. Mr. Glenn material at the intersection. Of creativity and commerce. Consciousness and communication. Through the lens of astrology, yoga, alchemy. And brand strategy with your host. Eilish Bouschet. Today, we're going to explore and discover Capricorn the builder of the Zodiac. Capricorn the symbol is a Seiko. With one step in the earthly rum and a foot in the underground, it understands the power of taking consistent action. To build a solid foundation and framework for your business and brand to be sustainable and also to value the power of being tuned into the cosmic flow. as I've said in many episodes, and please check the show notes to see which house your. Capricorn shows up in your chart. Because you not only your sun sign are just one archetype. We're all multi-dimensional beans. And each year we will walk through each of the 12 signs. So, depending on which house your Capricorn is in, will depend on what area of your life is most impacted. And how your Capricorn behaves. Mine is in the 11th house, Which brings a consciousness to how my build community. And I'm blessed to have many wonderful long-term friends and clients. And for the purposes of this podcast, we're focusing on how Capricorn manifests in business and branding. But of course, this also applies elsewhere in your life. So please remember that branding is delivering on promise, which is important to every aspect of your life and work. Your brand. Is your reputation. It's your credibility and authority and what others can rely on you to deliver this public persona can be found in astrology too. And answers the, what you want to be known for question. So this is why people hire you. They find you partner you and you become who you are through compounding your daily practices. Habits and rituals and thought and action. Remember we're first, we make our habits and then our habits make us, so it's why mind mastery is so important. Remember the Jap on the Tampa? The Japa is the heat that we create through repetition. And the Tampa is the resulting. Tension. And we need tension for two. Keep us interested. And for, to actually create anything. So we use this one. We tend mantra to burn through our subconscious so we can better choose what thoughts build the lives we want to live. And build the legacy that we want to leave behind. So you see who and what you do every day is whom you become. So today is for tomorrow. So by knowing the Astro power brand archetypes helps you focus. And embody your natural talents, skills and strengths of your natal chart. Making it simpler and easier to create a brand in life you're inspired and proud to go into. So think of your nasal charges, your face, what? Beliefs, pattern skills, gifts, and challenges. You incarnations with and your future as the love story. That you can bring form to. That you are the author of that. You get to write with those. Beautiful gifts and challenges. So Let the Capricorn journey began. In episode 10, we discussed the four overarching categories of the Astro power brand archetypes and Capricorn falls under our space makers. Who have a business or an empire to build. They value and provide structure and stability. And nothing will sustain without structure instability. So listen to that episode, to get the overview on the space maker, business and brand. And so. My ambitious cosmic companions. Welcome. I do this enlightening episode of the discipline of freedom podcast. And let's scale the majestic Heights of the Capricorn archetype. Grab your climbing gear, strong cup of coffee. Cause we're about to embark on a journey. Of empire building and work and to life. Uh, Capricorn. The architect of empires in the Zodiac. This Earth's on. Who's the key to the formidable journey of empire building. Where dreams are forged into reality and ambitions, soar to great Heights. But be aware, do listeners for Capricorn's path is not for the faint of heart. It's a journey from the humble apprentice to journeyman, to becoming the master builder where each step is carved with determination and unwavering purpose. Capricorn is the final earth sign on our journey through the signs. It's ruler is satin. Also known as the master teacher and Saturday teaches us. That's right. Code right. Action. Right? Feeling that way of doing things with the overriding mantra of patients pays. We have our first satin return about 28 to 30 years, which is when we come to that realization that we're adults, it's kind of, you know, that term that, oh my God, I'm adulting now. And where we realize that we can become the powerful authors of our lives. And of course, this comes into a spin because with great power comes great responsibility. It can be a scary time for us, as we realize. I thought, sorry. Uh, energy and our actions have consequences. And that we can no longer rely on our, I blame our parents for whatever is going on in our lives. Our second session and return is about 58 to 61. And of course. Every seven years, we got a little mini satin transit. To keep us in check. The mode. It's a Cardinal sign, which means it's an initiating energy and we're always moving from Cardinal. And then we have a fixed sign and then we have a mutual one. So this is the final of the Cardinal signs. It's polarity is feminine. It's crystal is red gone, It helps you be present and ignatius Loyola. Used to have a red gun on his sword. So when he went into battle, It helps you be present and remember that if you're not present in battle. You're likely dead. So the symbol of Capricorn is said to represent a sea goat, which is a mythical creature said to be half Goshen, half fish. There's a whole story about this. But there's a body of a goat and the tail of a fish. On the plus sign. Capricorns has said to be tenacious and pragmatic. Really good to its rules but Capricorns they're really skilled at navigating the material and the emotional realms. And so all of this makes the goat, the prime spirit animal for Capricorn. And sending to greater Heights. I remember those creatures that they can run up mountains. And they can be seen as a metaphor for their goal-oriented ambitious nature while remaining resilient to any obstacles in their way. The flower fridge is officially considered. The pansy. And the French named pansy signifies. Thoughts and emotions. It's also symbolized as critical thinking and open-mindedness while also being emotionally connected and sensitive. So there's a beautiful, holistic yang yang going on here. And it makes sense that with this governing treasure being emotionally stable. And that is really, you know, mind mastery is that you are aware of your emotions. You allow them to flow through. You don't allow them to take over you. I have to take you over. It would be a better way of saying that. And so Capricorn can be construed sometimes as being a little bit too stoic, maybe a little distant are inaccessible. So when we come to fragrance, cause you know, we'd like to get a holistic thing on this podcast because we want to talk about all the senses. Because, one of my things is that we are nature and this is, nature centers, design, not just human centered design, because we need to take care of nature and be in a reciprocal relationship with it, So Capricorn flowers. Uh, frequencies with warm and solid woods, which a vocalist outta status. And taste appeal most to a Capricorn knows. Maybe a little citrusy, grapefruit ground as with Cedar and sandalwood on a steady base of Vancouver and Petula. And your Roma is. Super Capricornian. Now remember that we live in a relational universe and we always get to choose the access of our behavior. So skillfully expressed Capricorn embodies discipline responsibility. And it's this father energy. And the power to manifest grand visions. Remember it's on that's relational access with cancer, which is the mother energy and the Zodiac. So they create an atmosphere of structure and achievement for success is the only option. However, when unskillful, they can become overly rigid power, hungry and driven by materialism status. And I throw a worst holding onto that same status quo. As Capricorn and box on their archetypal journey, they navigate the path from apprentice to mastery by embodying the yamas and the niyamas. These are our principles for living our principles for discipline. And devotion. Remember, the podcast is cold. The discipline of freedom. So they embrace the Yammer of a paragraph, which is non possessiveness, letting go of attachments. And this is super hard for, for Capricorn's a really important one for them to know is to not be attached to par status and material with so in their quest for empower. In their quest for empire building. They cultivate the niyama of The AIA, which is self study to understand their own motivations and transform their unskillful behaviors into committed action. Without attachment. Aren't we all learning this. Within every son and every house. Of the Zodiac. So check out the house, your Capricorn is in to see what area of life this sign impacts the most. Now let's delve into the experiences that our Capricorn led brand naturally offers. So it excels at actually building businesses, you know, really layering in those systems and structures. Entrepreneurs were very often start businesses, but you need a Capricorn to build those systems and those structures, so it can become a sustainable business. So let's meet the archetypical characters. Because, There's a cosmic architects of success. So the first one up is the builder. This brand constructs, solid foundations, whether in business or personal development, guiding clients to create something injuring and impactful. They thrive in industries like real estate and construction where their expertise is invaluable. Think of built to last Lend-Lease or any of the big infrastructure brands? Represents the Boudreaux archetype. But any brand that builds from the base up is a builder brand. And so this is a good time to note that while you might start as a, an, a light leader guide brand with a message to spread. As soon as you start, delivering programs are moved from one-to-one coaching. To creating a business, you become a builder. We own it systems and structures in our businesses to liberate our time, our energy and thoughts. Many creatures will build their business to support the lifestyle that they've chosen. Second up is the CEO. The CEO, archetype reflects Capricorn's ambition, drive and desire for success. This brand leads. Authority and fishermen. Making strategic decisions that propel our organization to greatness. And are willing to make tough decisions to attain it. Capricorn's off and aspire to reach the pinnacle of their chosen fields and are willing to put in the hard work and discipline required. To achieve their goals. They Excel in industries like technology or finance, shaping the future of their field. So as apple has grown into a public company. You know, under the leadership of Steve jobs is epitomizes the CEO. Archetype. So once more creating systems to support the creative development of the business and brand. Now it may not have started that way. As we all know, apple started in a garage. But so that it could scale, it needed a CEO who could see the future and hold the energy of that vision as they built the systems and structures. In the business to support the products. CEO Brands also applied to businesses who can scale their offering. Like a product or program. Providers, such as ceramicist or jewelry makers first, they produce a product and then scale the business. With other products are offering the same products to multiple markets. So then we have the father brand. So this brand archetype represents Capricorn strong sense of responsibility and authority. Providing guidance, support and structure nurturing the growth of our clients, our employees. So they take on leadership roles and are seen as reliable, dependable, and protective. They shine and introduce like coaching or mentoring, where their wisdom is revered. Jeff saying who's built a notable Kundalini yoga academy offering multiple online classes and courses. Is a great example of this and like a father that prioritize the wellbeing and security of their loved ones. The final, Capricorn. Brenda archetype is the governor. So this brand doc emphasizes Capricorn's natural inclination towards leadership and governance. Notius leadership is in all of these brand archetypes. But the actual execution is in a different way. They Have a knack for managing and overseeing various aspects of life, whether it's in their personal relationships or their professional endeavors. They Excel in positions of authority, where they can make an implement decisions that affect others. The governor archetype highlights our ability to maintain order. Uphold rules and ensure the smooth functioning of systems and organizations. Sounds like government doesn't have. When government is working well. So this brand has honed their skills to perfection and impart their knowledge to others. You'll often hear me speak of the journey to mastery. Always beginning with apprenticeship. And we're always apprenticing. That's something we're always learning something new. There's many things we know. Well, And few that we really master. And when we talk about branding, like, what do you want to be known for? Wash is a thing that you truly have mastery in. So governor brand thrives in industries like education or manufacturing, where their organizational expertise is sought after. Brands like Harvard university represent the Governor archetype. So now let's move through the senses, like the emotions, the colors, the sounds, the smells and. And tastes associations with Capricorn. Emotionally Capricorn evokes feelings of determination, achievement, and responsibility. They create an atmosphere of structure and order for success is a shared goal. In terms of colors Capricorn's represented by deep and timeless shades, like charcoal, gray, forest green. Do you see that the whole overall theme with Capricorn is reflecting their steady and unwavering nature? As for sounds the rhythmic ticking of a clock are the solid thud for hammer striking ward. Capture the essence of Capricorn's disciplined and methodical approach. Remember it is ruled by Saturn. The smell of polished wood or the taste of a hearty and well-paid prepared meal. It folks' feelings of accomplishment and satisfaction, which resonate deeply. With Capricorn's empire building energy. So recognizing Capricorn archetypes in your personal professional relationships. Is really quite straightforward. The diligent workers, the ones who pursued their goals with determination and focus. They may appear reserved if their achievements speak volumes. In the business world, Capricorn architects are perceived as responsible, disciplined, and goal oriented individuals. So we always attract clients who are the opposite of what we are ourselves and Capricorn attracts clients, seeking structure, seeking guidance, and the path to success. A deal. KA Klein's for Capricorn brand or those with ambitions and dreams who seek the expertise and support. To turn their visions into reality. As I've mentioned before the relational access. To Capricorn is cancer, the nurturer and caregiver of the Zodiac. So when cancers are unskillfully over-giving or overprotecting and thus depleting their own resources. They need boundaries. They need structure and stability and discipline that a Capricorn. I can provide. I've long been obsessed with clarity's in a world where we often express things and binary's like male, female, black and white. Good or bad, and this is far too simplistic. It's important to acknowledge the whole axis of choice between good and bad, happier, sad. We also see this relational axis. When we explore the tarot card associations with Capricorn it's the debit card embodies the essence of for Capricorn. Representing the pursuit of material success. And the potential pitfalls of attachment to power and wealth. Where the cherry eCard for cancer reminds us that emotions are always changing. So when we allow our emotions to flow will soon experience our circumstances differently. Capricorns devil likes power, wealth, and status that comes with it. But. The devil card reminds us to not get too attached to these material things. So in mythology, the story of Prometheus's still far from the gods to benefit humanity. And bodies the essence of Capricorn's journey. Promethease represents the mastery of challenges and the pursuit of greatness. Prometheus's who could see the future? New Wednesday is angrily tied into the rock with Eagle. Would eat is regenerating liver each day that he would be rescued. So like any great master. He was willing to give the phone to the humans. Knowing that he could sacrifice the present. For the future for the greater good. When he gave fire to the humans, he was serving the master and not the moment. And this is the very essence of the patients pays. Said turnin ruled Capricorn. To immerse yourself in the Capricorn essence, surround yourself with environments that exude success and achievement. So like a well organized office. R a prosperous business district. Sounds like. I the tiger by survivor. Or we will rock you by queen. Capture this determined, disciplined spirits. All right. My tenacious, Capricorn and souls. That wraps up our ascent into the formidable Capricorn archetype. Embrace your ambition, build your empires. And remember that in every challenge lies an opportunity for mastery. Until next time. May your foundations be solid. Your goals be ground. And your achievements be legendary. Thank you for tuning into the discipline of freedom podcast. If you enjoy this episode. Please. Don't forget to subscribe and leave a review. Connect with me on social media to continue. Cosmic journey. And until we meet again, Embrace your Capricorn magic. And may your empire building endeavors. Be a Testament to your unwavering dedication. Did you know, your astrology chart? I can show you how you lead. What qualities and challenges your ideal clients are struggling with. And the purpose and direction of your brand. Imagine how much time, energy, and money you could save by using this. when Building your business and brand. A free discovery culture. Explore my beyond branding, the strategy workshop. Our let's dive into an Astro blueprint session. To help you understand who you are and watch your naturally do so. Well, why you do this? And how you do us with those you're most suited to serve. Value of what you have them do and are delighted to pay for. You can find out more on my website, Eilish bashir.com and on Instagram at Eilish Bouschet. Thank you for listening. And until next time. Wishing you a wonderful day. Thank you to AOL for the beautiful music title skin. You can find a ode. On Spotify and on iTunes.