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Today we’re going to explore and discover Capricorn the builder of the zodiac. Capricorn’s symbol is the sea goat with one step in the earthly realm and a foot in the underworld. It understands the power of taking consistent action to build a solid foundation and framework for your business and brand to be sustainable and also to value the power of being tuned in to the cosmic flow.

Determine which house your Capricorn is in will depend on what area of your life is most impacted and how your Capricorn behaves. Mine is in my 11th house which brings a consciousness to how I build community.

Capricorn, the architect of empires in the zodiac. 

Capricorn is the final earth sign on our journey through the signs with its ruler Saturn the master teacher. Saturn teaches us the right thought, right action right feeling way of doing things with the overriding mantra of patience pays. Capricorns are the cosmic architects of success.

Let's meet the archetypal characters of the Capricorn brand:

• The Builder: This brand constructs solid foundations, whether in business or personal development, guiding clients to create something enduring and impactful. They thrive in industries like real estate or construction, where their expertise is invaluable. 
• The CEO: The CEO archetype reflects Capricorn's ambition, drive, and desire for success. This brand leads with authority and vision, making strategic decisions that propel their organization to greatness and are willing to make tough decisions to attain it. Capricorns often aspire to reach the pinnacle of their chosen fields and are willing to put in the hard work and discipline required to achieve their goals.
• The Father: This brand archetype represents Capricorn's strong sense of responsibility and authority. providing guidance, support, and structure, nurturing the growth of their clients or employees. They take on leadership roles and are seen as reliable, dependable, and protective.
• The Governor: This brand archetype emphasizes Capricorn's natural inclination toward leadership and governance. Capricorns have a knack for managing and overseeing various aspects of life, whether it's in their personal relationships or their professional endeavors. They excel in positions of authority, where they can make and implement decisions that affect others. 

Recognizing Capricorn archetypes in your personal and professional relationships is quite straightforward. They are the diligent workers, the ones who pursue their goals with determination and focus. They may appear reserved, yet their achievements speak volumes.

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Brand Strategy Workshop - Essence, Experience, Expression
• 1:1 astrobrand mapping sessions as a pathway to 1:1 mentoring
• Download my free branding checklist and my moon calendars