Hi, and welcome to the discipline of freedom podcast. Helping professional creatives and spiritual entrepreneurs. To be cosmically and commercially clever. Integrating the magical and practical. Mystical and material. Through the lens of astrology, yoga, alchemy, and brand strategy. We'll explore how to create a life and work you love to live in. While building their legacy, you are proud to grow into. With your host Eilish. So today we're going to explore and discover Aquarius, the Maverick of Zodiac. It's the proud centric freak flying sign. Aquarius assemble is two waves. And known as the water bear. Yes, it is an air sign that certainly makes waves with its innovative and aspirational ideas for a better society and world. And understands the power of the revolution of revelation, speaking truths to power and imagining beyond what already exists. Capricorn dreams up Aquarius and Aquarius dreams of Pisces, which will be our last sign of the series. Aquarius rules, science, technology, and equality. It has no time for the status quo. It's entrepreneurial without what's good for society is good for the individual What's good for the goose is good for the Gander. This is its focus in business and branding using technology and science structures. Hey, Capricorn. And systems that are sustaining and sustainable for all. Have I mentioned. That the preceding sign prepares you for what's next. Just like a nature. Everything has its time. And there's a natural sequence. Everything gets its chance to bloom. Please check the show notes, to see which house Aquarius is in your chart, because as you likely know, by now, you're not only your sunshine. You're not only your sun sign. I just want archetype. We're all multi-dimensional beings. And each year we walk through each house with each of the 12 signs. So, depending on which house your Aquarius is in, will depend on what area of your life. Is most impacted by how your Maverick Aquarius behaves. For the purposes of this podcast, we're focusing on how Aquarius manifests. In business and branding. But of course who you are in business also shows up in other aspects of your life. Something that is happening somewhere. It's happening everywhere. Branding is delivery around promise what people can rely on you to deliver. this can be seen in your behavior, your beliefs and actions in every area of your life and work. Your brand is your public reputation based on your credibility and authority. What others can rely on you to deliver. This public persona can be found in astrology too. It answers the question. What do you want to be known for? This is why people hire you. Befriend you. Partner collaborate. And co-create with you. And go to parties with you. You become who you are through compounding your daily practices, habits and rituals. In thought and action. It's why mind mastery is the all important focus. I subscribed to mastering your mind through your body. Through a committed daily practice. I'll do an episode on this soon. This is the discipline of freedom because those who master their minds. Can rule their world and the world. Do you recall the Japa on the tapa from the first few episodes? The Jap is the heat that we create through repetition. Who we are being and what we do every day. And the Tapper is the resulting heat or tension. So we apply this when we do ask in our chant mantra to burn through our subconscious. Which incidentally is over 90% of your thoughts. So you can see how being aware and intentional would be so useful to better choose those thoughts that build the life you want to live, instead of putting all your time and energy into building somebody else's dream. So by knowing the Astro powered brand archetypes helps you direct and body and apply your natural talents, skills and strengths to build. Work business and a life you'd love to live in and a legacy you're inspired and proud to go into. Think of your natal chart as your feet. as The life story you get to author. With your natural gifts and talents and the skills and experiences you pick up along the way. So let the journey begin. In episode 10, which is probably worth every listen to, we discussed the four overarching categories. Of the Astro powered Brent archetypes. Aquarius falls under our trailblazers who have a story to tell. Lots of stories. Usually they value innovation and legacy. Uh, Aquarius the Maverick, the humanitarian. This air sign is the second. Last son is Zodiac. And wants to make sure we have moved from our individual focus. To a collective dream where the status quo is simply relative. Tupac could be. Aquarius rules, science technology, innovation space. And holds the key to the formidable change. We're all facing with AI. Where work will be redefined. As technology continues to change faster than we can possibly hope to keep up. But no dear listeners for Aquarius. That path is not linear. It's a journey from the imagination to realization. We intended and unintended consequences when we need collective consciousness. So the technology serves us rather than the screen addicted culture where presently witnessing. Where we've become slaves to progress. I'm presently in Spain while I'm recording this. And moving around more than I normally would at cafes on public transport, on the beach, everywhere in every situation. People are screen staring. And let me assure you. I love how I can book hotels, mapper Rouge. Reserve tickets find out the best places to visit. Eat, et cetera, all from a Palm size computer. And I'm also aware to put that powerful phone down and be where I am right now. Aquarius the 11th sign. It's the final aerosol on our journey through the signs. It's modern router is Uranus. Which promises disruption on our route to individuation. It's traditional ruler is Saturn. The master teacher. It shares this rulership with Capricorn. Saturn teaches us. Right. Tote, right. Action. Right. Feeling. Way of doing things. With the overriding mantra of patients pays. And I have learned that no matter how great the change may seem humanity, just inches forward. It bears repeating that we have our first Saturn return, about 28 to 30 years. Which is when. We actually realize we're adults. And that our parents were raising adults, not children. And we can become the powerful authors of our lives. Many people dread this transit, but could you see it as an opening, an opportunity to evolve? And with that opportunity to adult. We're invited to embody our natural strengths and talents. With great power of course comes great responsibility. Can be a scary time for us, as we realize that it's our thoughts, our energy and our actions. That have consequences. Our second Saturn return is about 58 to 61. And of course, every seven years we get a mini transit. To keep us in check are to course correct. And realign. With our bigger vision. On the other hand, you're in us spends about seven years in each sign. Sometimes a little more because it retrogrades, it takes 84 years to go through the entire Zodiac. And that's. A good life. 84 years. My mum recently passed at 93 and a half. So she made it beyond her. You're in this return. And she actually made it into her third session return, which is really quite unusual. So this means that large groups of people within generations have the same. You're an aside. In fact, you're in, this is what's called a generational planet. You're you're an assign, knows how you'll change the world. That's a big statement right there. What it means is the area of your life to apply your direction and focus towards the change you want to see in the world. Aquarius, even with all this rebellious energy is a fixed sign, which means it's a stabilizing energy. It's polarity as masculine. So it's action oriented. It's crystal is amethyst. It's flower is the orchid with its elegant structure. And beauty. So Aquarius flowers. And guardian Herb's or lavender. Cava. Peppermint. Cacao. Mer comfrey. Vervain witch, Hazel and water, violet and Jasmine. Nothing ordinary for cookware is when it comes to scent it's out there and also completely connected to all there is. So it's a fragrance is made up of statement notes like lavender, like earthy pine. Exotic and nice. I just love starting these. And particularly just breathe all that deliciousness in for a moment. Pine keeps us grounded and attached to reality. On a nice as a comforting effect on the mind. He centricity coupled with virtually. So Aquarius. It's totally present. And it's a committed visionary. So it's the sign of the unconventional and the visionary. Diving headfirst into its vibrational waters. Where innovation aspiration and progress reign Supreme. This air sign, who is the key to the future? Where rebellion and humanitarianism intertwine and a dancer progress. But be aware, do listeners for Aquarius as path. It's not without its challenges. It's a journey from the fiery rebel to the enlightened humanitarian, where each step pushes the boundaries of convention. Skillfully expressed Aquarius embodies visionary thinking originality. And a profound sense of social justice. They inspire change, embracing the role of a catalyst for progress. However, when unskillful Aquarius can become detached centric and excessively rebellious, think of a rebel without a cause. Even fundamentalist. Sometimes it is insight of their humanitarian ideals. As Aquarius box on their archetypal journey. They navigate the path from rebel to monetarian by embodying the yamas and niyamas they embraced the Yammer of, I am, sir. Which is nonviolence by seeking to create positive change. Without harm. In their quest for social justice, they cultivate the niyama of soldier purity. Striving to maintain clarity of purpose. So now let's dive into the experience of an Aquarian led brand. And Aquarian brand offers and excels. And creating experiences and products that push boundaries. Challenge conventions and promote social progress. From innovative tech, startups and eco-conscious initiatives. To boundary pushing art projects and social justice campaigns. Aquarians are the cashless for change? So they archetype characters are of course the revolutionary. It thrives on challenging norms and spark and revolutions. They leave movements and initiatives that break free from tradition. Think of Apple's iconic, 1984 ad as a prime example of the rebel archetype. The innovator. So the innovator brand is a beacon of creative solutions and pioneering ideas. They accept and industries like technology and design, constantly pushing the envelope of what's possible. Apple is definitely here again. Also, you could look at Richard Branson's ventures. And body the spirit of the innovator archetype. The technologist and the scientist is another archetype and it delves into the realms of discovery and exploration seeking solutions. To some of the world's most pressing problems. They shine and industries like environmental science or space exploration. Tesla. And space X or examples. But let's not forget new de juices. The humanitarian brand, the humanitarian archetype. Is deeply committed to social justice and positive change. The lead campaigns, initiatives, and organizations that strive to make the world a better place. Medicine Sans frontier is a notable embodiment of the humanitarian archetype. So now let's talk about emotions. Colors sounds, smells and tastes. Associated with Aquarius because branding is a full sensory experience. Emotionally Aquarius evokes feelings of excitement, innovation, and a sense of belonging to a global community. They create an atmosphere of inclusivity where everyone's unique perspectives are valued. It's not a world. We'd all love to live in. In terms of colors it's represented by electric blues thinking. Terms of space. And vibrant purples, reflecting their visionary and unconventional nature. As for sounds the hum of a bustling Techub or the cheers of a diverse crowd coming together for a cause. Capture the essence of Aquarius's vision for a better world. Think of that movement of the wave when you're in a crowd, it is seen as. The most rhythmic and the most unified movement that that many humans can make together. The smell of fresh rain or the taste of global cuisine, evokes feelings of unity and progress. Resonating deeply with Aquarius's commitment to social change. Melting pot. That's their environment. Recognizing Aquarius archetypes in your personal and professional. Relationships is invigorating. They're the ones championing. Wow. That's a hard word to say. Innovative ideas, spark and social movements and pushing for a more inclusive world. It's like a multinational community. That is Aquarius. They may appear a centric yet their commitment to progress is unwavering. And the business world Aquarius architects are perceived as forward-thinking visionary. And socially conscious individuals, they attract clients who share their ideals of brokers and positive change. Ideal clients for an Aquarius brand are of course, Leo's. Seeking to align. Their personal aspirations with a broader vision for the collective. Now let's explore the tarot card associated with Aquarius, the star card. And bud is the essence of Aquarians. Representing hope inspiration and the belief in a better future. In mythology, Aquarius represents the youthful shepherd boy. Ghana midday, who was abducted by the Greek God sails and brought to Olympus to serve as the cup bearer to the golds. His job was to keep the wine cups of the Gold's full. Sounds like an Irish public closing time. The constellation itself is one of the most difficult to find. None of the stars are particularly bright. Aquarius is located in a part of the sky known as the water. That is full of water related constellations. Aquarius can be found underneath the great square of Pegasus. To a Mars herself and they Aquarius essence surround yourself with environments that promote innovation and progress, like a cutting edge tech conference, our global summit on social justice. Sounds like, imagine by John Lennon of course are perfect. Or whereas my mind by the Pixies. Capture the visionary and revolutionary spirit. So, all right. My fellow dreamers and trailblazers, that wraps up our exploration of the dynamic Aquarius archetype. Embrace your visionary thinking. champion, social progress. And remember. That every act of rebellion can be a step towards a more enlightened future. Until next time, may your ideas be groundbreaking? Your aspirations boundless. And your impact profound. Thank you for tuning into the discipline of freedom. If you enjoy this episode, please subscribe. And please, please, please leave a review because that's how these conversations gain momentum and you map your unique way to freedom and success. Connect with me on social media to continue the imagination and action conversation. And until we meet again, embrace your Aquarian magic and may your life be masterful in innovation and practical brilliance. Did you know, your astrology chart can show you how you lead. What qualities and challenges your ideal clients are struggling with. And the purpose and direction of your brand. Imagine how much time, energy, and money. You could save by applying this in your business and brand. Book and Astro blueprint session to have you understand who you are. And where you naturally shine. And those are your most suited to serve. His value of what you have them do. And I delighted to pay for it. You can find out more on my website. I wish mushy. And on Instagram. Eilish bushy. Thank you for listening. And until next time, wishing you a wonderful day. Thank you to AOL. For the wonderful music. This one is titled to you in us. You can find AOL on Spotify and on iTunes.